I. First and Foremost
We believe this is a pivotal moment, and that the practices taking shape right now have a real responsibility to look genuinely different from what came before.
With a multidisciplinary team and a global network of niche specialists [ global citizen mindset ], we orchestrate projects where business vision aligns with operational excellence, and ethical values [ a human approach ].
Reciprocal accountability, responsibility, grounded approach, and out of the ordinary solutions are at the base of everything we birth.
II. Three Minds
Julieta
Founder & Strategist
I build systems from the inside out, because I know what it costs to work inside something that doesn't align with what you believe.
Foundation
Music, marketing, art, fashion, wellness, human rights
Practice
Strategy & systems for founder-led teams
Throughline
Zep Tepi, 2023: the standards she won't lower
I have changed careers the way some people change underwear.
Not because the industries were the wrong choice for me. Because their values were.
Argentina. United Kingdom. Mexico. Germany.
Years of looking for a collective that understood basic human respect as a prerequisite, not a perk.
We were all programmed into deep capitalism before we knew there was another option. Nobody's fault. Still not acceptable.
I moved through music, marketing, art, fashion, wellness, and human rights, watching industries with genuine soul choose structures designed to extract it again and again.
At the same time,
I was working with the ones building outside the frame [ innovators ].
Photographers and curators creating editorial worlds that hadn't asked anyone's permission. Stylists turning a point of view into a practice. Musicians making experiences that refused to be just concerts. Retreats/residencies genuinely honoring ancient wisdom without packaging it for a market a.k.a cultural appropriation. Gallerists and human rights centers learning to speak to funders and institutions without losing what made the work matter.
In 2023, after years of distilling what I had to give back/offer to the collective, I founded Zep Tepi.
For the first time, I could design the workplace itself around the standards I had always refused to lower.
I build systems from the inside out, because I know what it costs to work inside something that doesn't align with what you believe.
It is the reason I know exactly what the wrong room looks like.
Shery
Automation & Systems Engineer
Shery works where most people choose one thing or the other: engineering or intuition. He has never seen them as separate.
Foundation
n8n, chatbots, RESTful integrations, AI pipelines
Practice
Automation that disappears into the background
Throughline
Your capacity to move freely, never dependency
Shery works where most people choose one thing or the other: engineering or intuition.
He has never seen them as separate.
For him, the logic behind a system and the rhythm it needs to move in are the same conversation. His work spans the full spectrum. n8n. Chatbot development. RESTful integrations. Custom API development and data transformation. From front-end interfaces to full AI-driven pipelines.
Most automation creates new noise in place of the old noise.
Shery builds the kind that disappears into the background, handling what shouldn't require you so the work that does can have your full attention.
The administrative weight. The repetitive flows. The invisible scaffolding that holds a practice together.
He takes all of it and turns it into something that simply runs.
What that creates is space.
[ Real ] space. The kind that lets you think, make, lead, and return to the work that is genuinely yours to do.
Everything he builds is documented, transferable, designed to belong entirely to the practice it serves.
The goal was never dependency. It was always your capacity to move freely.
Quietly powerful.
The invisible architecture behind everything we create together.
Maria Jose
Visual Information Designer & Creative Director
María José works across branding, photography, and storytelling. For her, the image is never just aesthetic. It's a tool for meaning.
Foundation
Mexican visual artist, branding & photography
Practice
Creative direction, editorial design, cultural projects
Throughline
Image as memory, identity, and meaning
María José is a Mexican visual artist, creative director, and multidisciplinary designer.
Her practice moves across visual arts, branding, photography, and storytelling.
She explores ways of constructing images and narratives, drawing from the environment, human experience, culture, and the stories embedded in everyday life.
Branding. Creative direction. Visual communication. Building identities and visual systems for brands and projects across a range of fields.
Conceptual development. Visual identity. Art direction. Editorial design. Digital communication.
Through this practice, she has come to understand the image not as an aesthetic element, but as a tool for meaning, identity, and memory.
Her work has also extended into cultural and environmental projects, where visual creation becomes documentation, communication, awareness.
Among them: Los Caminos del Agua with Mexxiarts, a documentary and environmental education project in San Cristóbal de las Casas, Chiapas.
She has also collaborated with entrepreneurs, organizations, and independent projects, across photography, illustration, and audiovisual content.
Her multidisciplinary background lets her move fluidly between creative languages and formats, always returning to visual storytelling.
She is currently expanding into writing: image, language, memory, and human experience, each medium another way of giving form to a story.